Agencies Won't Tell You This: When You Should NOT Run Paid Ads
Paid ads don't fix a broken business. They make it fail faster, and more expensively. Here's when to hold off — even if it costs us the deal.
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Every brand is in the business of attention. But attention alone isn’t enough—it has to convert, resonate, and stay. That’s where we come in. Orbit8 Media blends creativity with commercial impact, ensuring every campaign, video, and brand moment isn’t just seen—it’s remembered and acted upon.
Attribution Windows Explained: Why Your Ads Manager and GA4 Never Agree
If Meta says you made 40 sales and GA4 says you made 22, you don't have a broken pixel — you have two systems counting different things, differently, over different time periods. Here's how to actually reconcile them.